The National Reading Campaign spent several years pinpointing what reading culture in Canada can and should look like. We know exactly why reading is so important, and what steps we can take to make Canada a nation of readers. For a some time, we talked about making one city an exemplary model of what a reading Canada would look like.
With the generous support of TD Bank Group, we were able to turn Moose Jaw, Saskatchewan into the first ever READING TOWN CANADA. Moose Jaw has independantly thriving literary, music and arts scene. It is home to a well respected summer literary festival (the Saskatchewan Festival of Words), a beautiful library with the largest circulation in the province, an independent daily newspaper, and one of the rare dynamic main streets left in the country.
For one week, May 3rd to 10th, 2014, the 35,000 citizens of Moose Jaw, Saskatchewan wove reading into every aspect of their lives through a series of exciting, fun public events. a poem came with nearly every pizza delivered that week, citizens enjoyed ‘Reading Glens’ in Crescent Park, discovered books in their Welcome Wagon package, and found tiny lending libraries all over town. In fact, every child born in Moose Jaw between May 3rd and May 10th, 2014 received a small library of children’s books!
Partnering with the formidable team behind the Festival of Words (held in Moose Jaw each July) the National Reading Campaign turned Moose Jaw, Saskatchewan into a very successful READING TOWN CANADA.