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Our Work

“You can borrow a book, but you get to keep the ideas.”

“Reading makes you more empathetic, but you already knew we felt that way.”

These are just two of the playful slogans on our print and tv ads from Reading Matters, our new public engagement campaign. Reading Matters is a three-year ad campaign that rolls out on television, and in newspapers and magazines. All of the ads talk about the great things reading does for us. But Reading Matters is more than an ad campaign. We want to get people in Canada talking online about why reading matters to them.

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Did reading help you find a new way of looking at things? A career? The love of your life?  Share your stories and ideas with words, pictures and video. And since reading has done so much for so many, it’s time to return the favour and do something for reading. You can help spread the word on social networks, you can get involved in reading activities, or make more time to read to your kids. Click here to share your stories and ideas.  Click here to get involved. Reading Matters.  By opening a book, a blog or whatever you choose, you open yourself up to new ideas, cultures and perspectives.

Reading Matters because when Canada reads, Canada grows.


Here’s a summary of the many ways that reading matters to us all.


What works?

“Our findings showed that third-grade students who participated in summer reading programs scored higher on reading tests at the beginning of fourth grade and didn’t experience summer learning loss. They also scored higher on the post-tests than students who did not participate…. Students who participated in summer reading programs entered the following school year with a positive... Read more »

Reading Research Infographic

Our friends at CBC Books helped us turn our research into this handy, shareable infographic. Click on it to see the full-sized image.

Activity: Why does reading matter to you?

We hope that you love our ads as much as we do. We think that every phrase – playfully displayed on all sorts of reading material – suitably expresses why reading matters. We’ve included some of the ads here for you to use in your library. You can print them out and display them on... Read more »

Children and Reading – The Facts

Interested in what the research says about children and reading? All of the reading facts are relevant to how reading shapes children’s futures. But here’s a synopsis of the child-specific research: Reading is a Key to Future Success: “Improving students’ reading … has a strong impact on their opportunities in later life… Levels of interest... Read more »