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Research & Resources

Teachers are on the frontlines when it comes to opening up the world of reading for their students.

Encouraging a love of reading is one of the most important things that we can do for children. Readers are more likely to volunteer, vote, donate to charities, get better grades, receive post-secondary education, own their home, experience better physical health, have higher incomes, report a ‘strong satisfaction’ with life…even do a favour for a neighbour. Readers are less likely to experience divorce, depression, and dementia.

These facts have inspired our Reading Matters Campaign.

“You can borrow a book, but you get to keep the ideas.”

“For more information, ask a reader.”

These are just two of the playful slogans on our print and TV ads from Reading Matters. But Reading Matters is more than an ad campaign. You can use the posters we created in your classroom. Invite the kids to create their own version about why reading matters to them. Print and post them to create a display and start a discussion about reading in your classroom.

We’re asking readers to share their stories with us on readers can post words, pictures, or video to express what reading has done for them. Reading has done so much for so many, and we think it’s time to return the favour. We’re asking teachers to help spread the word on social networks, make the homepage on school computers, and encourage students to join the conversation and post on Because when Canada reads, Canada grows!

View Resources for Teachers